Paid Media

Looks, likes and lookalikes

Put an ROI smile on your face with targeted paid ads that cut through the noise. We’ll help you navigate the ever-changing landscape of paid search and paid social to attract your ideal audience and their doppelgangers.

Our approach to Paid ads

Converting clicks to customers.

Effective paid advertising is more than just placing ads on social media platforms or search engines. It’s about creative approaches that motivate your target audience to take action and continually optimizing campaigns to drive more leads with less click budget. 

We work diligently to improve quality scores, drive down cost-per-click and increase conversion rate so you get more of a return from your ad spend.

We deploy both proactive and reactive strategies to engage your customers, whether you're actively targeting them or they're searching for you on their own. 

Landing pages

Engage and guide your audience along their journey towards conversion with landing pages designed to hold attention, tell your story and inspire action.

Conversion rates

From headlines that turn heads to crystal clear call-to-actions, we make sure paid media landing pages not only look great but also deliver great results. 

A/B testing

Test, learn, refine and repeat. Our team is never satisfied and we put a big emphasis on testing and optimizing campaigns to achieve maximum return on ad spend.

Featured Paid Media case studies
SERO
Content MarketingEmail AutomationPaid MediaSEOWeb Development

SERO

Carolina Asthma & Allergy Center
Content MarketingEmail AutomationPaid MediaSEOWeb Development

Carolina Asthma & Allergy Center

A blended approach to marketing

Unlock your full potential by combining paid media with additional touchpoints to create a more holistic digital marketing strategy.

Search Engine Optimization

Outshine your competition on search engines and benefit from increased organic traffic and a more robust online presence that fuels your bottom line.

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Paid Media

Maximize your advertising ROI through Paid Media strategies, targeting your audience strategically across platforms for optimal reach and conversion.

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Website Development

Unleash your brand's potential with leading-edge design and functionality, creating a seamless user experience that captivates and converts visitors.

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eCommerce

Transform clicks into customers with optimized online shopping experiences that drive higher conversions and sustained growth.

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Social & Public Relations

Foster meaningful connections and cultivate brand loyalty across channels through intentional engagement and stories that inspire.

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Branding

Craft your "why" story and align your values, visuals, and messaging to resonate with your target audience and stand out in the market.

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Content Marketing

Fuel your digital presence with content that establishes your brand as an industry authority and drives customer engagement and conversion.

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Email & Marketing Automation

Nurture your best customers with campaigns that deliver personalized messages, fostering long-term relationships and conversion opportunities.

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We've got the answers

Frequently asked Paid Media questions​

Do I need to hire a professional for paid media ads?

Hiring a professional agency can help ensure that your ads are optimized for maximum impact and ROI. Agencies with paid media specialists have the expertise and experience to navigate the ever-changing digital landscape, including the latest trends and privacy updates, and can provide customized strategies to meet your unique business goals. Additionally, agencies can provide valuable insights and data analysis to continuously improve your campaigns and drive better results. 

Are you transparent about budgets and results?

We implement strategic budget allocation, leveraging data-driven insights to prioritize high-performing channels. By testing, learning and monitoring results, we can pinpoint which paid media efforts are producing favorable results and then scale up those successes. Our transparent reporting provides a detailed breakdown of costs, performance metrics, and ongoing optimization efforts to demonstrate the value of your investment.

How much does paid media cost and what is the ROI?

The cost of paid media ads varies depending on several factors, including the platform, the competition, the target audience, the ad format, and the bidding strategy. Cost-per-click or cost-per-impression can range from a few cents to several dollars or more. We forecast ROI based on key performance indicators (KPIs) relevant to your objectives, continuously monitoring and optimizing campaigns for metrics like conversion rates, click-through rates, and overall cost-effectiveness.