SERO
SERO is home to over 30 board-certified physicians practicing radiation oncology across 20 locations in the Charlotte Metro area. They chose Epic Notion to help meet their goals of educating the general public, as well as increasing brand awareness to potential patients and their referral providers.
How We Helped
The Challenge
Leveraging digital marketing against shifting healthcare industy trends.
SERO was initially focused on increasing visibility in the Charlotte area and protecting against out-of-state competitors targeting the region. Epic Notion came on board as their partner and crafted a corporate-level strategy for brand awareness mixed with an enhanced digital plan to meet their growth and patient acquisition goals.
Boosted keyword rankings in positions 1-3
Increased organic website traffic from 12k to 21k per month
Increased website leads from 2.4k to 6.8k
Increased YouTube views from 107k to 3.9m
Web Development
An award-winning website supported by engaging content.
SERO continued to develop valuable content around radiation oncology and cancer treatment options on its website, but its outdated design hampered user experience. A comprehensive update transformed the site, earning recognition and laying the groundwork for future digital marketing initiatives.
Content Marketing
Attracting and educating patients with user-friendly content.
SERO’s compelling content fueled user-friendly eBook downloads, expanding email pipelines and solidifying its reputation as a trusted resource in radiation oncology. With physician referrals crucial, these downloads empowered patients and caregivers to learn more about treatment options and participate in their healthcare decisions with their diagnosing providers. Building this resource library continues to be the strongest driver of top-of-funnel conversions across both the website and dedicated landing pages.
eBook Downloads
SEO Strategy
Building trust and outshining big national names with a robust SEO strategy.
Our SEO strategy prioritized strong keyword research, optimized site structure, and continuous technical updates to adapt to search engine changes. We aligned with Google’s E-E-A-T guidelines to combat misinformation, focusing on physician expertise and authoritative content sources. This approach prevented a traffic decline during COVID and positioned SERO favorably for the 2022 Helpful Content update. SERO has risen to national attention with our work in optimizing for featured snippets, often outranking national names like WebMD and The Mayo Clinic as a resource.
Organic Website Visitors
YouTube Optimization
A trusted and respected channel with over 4 million views.
Epic Notion partnered with SERO to launch their YouTube channel with highly relevant video content that positions SERO as a trusted resource. This strategy has not only optimized discovery on YouTube (the second-largest search engine) but also supported our paid advertising efforts. Today, with optimization and curated content, the channel boasts over 4 million views, demonstrating its effectiveness in reaching patients and building brand recognition.
Video Views
What our client said
"We've seen patients turn to SERO more and more as a trusted resource for radiation oncology information, not only in the Charlotte area but across the country. They took the strength of our providers and our content and created consumer-friendly eBook downloads that expanded our email funnels while enhancing brand awareness. Trust is the most important factor in healthcare marketing, not only between us and our patients, but also between our internal marketing team and our agency, and we trust Epic Notion."
