Carolina Asthma & Allergy Center

Proudly serving the Carolinas for over 70 years, Carolina Asthma & Allergy Center has built their reputation around exceptional care. When it came time to enhance their online presence and build upon their legacy, they tapped Epic Notion for digital branding, lead generation and more.

How We Helped

The Challenge

New growth for a 70-year old brand.

After dabbling in digital marketing with another agency, the results and return on investment were falling short. Website traffic was flat, customer reviews were minimal at best and keyword rankings were subpar for such a well-recognized brand. Epic Notion was hired to revamp their online presence, secure a steady pipeline of new patients and foster an online reputation equal to the offline reputation built up over 70+ years of service.

Web Development

An award-winning destination.

Carolina Asthma & Allergy Center’s existing website was a treasure trove of valuable content, but was showing its age and needed an SEO-friendly reorganization. The result was an award-winning website that set the foundation for ongoing digital marketing campaigns.

The Communicator Awards

SEO Strategy

Data-driven SEO improvements attracted the right audience.

An in-depth website audit uncovered SEO opportunities that included merging competing pages, revamping outdated content and eliminating underperforming material. The result was an ongoing SEO campaign that kept the patient pipeline full year after year.

Monthly Website Traffic

Conversion Rate Optimization

Turning visitors into quality leads.

A surge in high-quality website traffic turned into record-breaking leads thanks to conversion rate optimization efforts and A/B testing of various page elements. The result was a great user experience that drove meaningful engagement and conversions. 

Monthly Website Leads

Reputation and Brand Management

Ongoing engagement with patients.

To keep patients engaged through additional touchpoints, a Pollen and Mold Counter was created along with an email signup to receive a daily forecast and allergy-control tips delivered straight to patient inboxes. 

Building trust and credibility.

Together with staff from Carolina Asthma & Allergy Center, a new online review platform was implemented and reviews were diligently monitored. Timely responses and meaningful engagements boosted customer ratings.

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