Carolina Asthma & Allergy Center
Proudly serving the Carolinas for over 70 years, Carolina Asthma & Allergy Center has built their reputation around exceptional care. When it came time to enhance their online presence and build upon their legacy, they tapped Epic Notion for digital branding, lead generation and more.
How We Helped
The Challenge
New growth for a 70-year old brand.
After dabbling in digital marketing with another agency, the results and return on investment were falling short. Website traffic was flat, customer reviews were minimal at best and keyword rankings were subpar for such a well-recognized brand. Epic Notion was hired to revamp their online presence, secure a steady pipeline of new patients and foster an online reputation equal to the offline reputation built up over 70+ years of service.
Won multiple prestigious website awards.
Increased organic website traffic from 8k to 39k per month.
Increased leads from 250 to over 1,300 per month.
Google Business Profile rating improved from 3.0 to 4.8.
Web Development
An award-winning destination.
Carolina Asthma & Allergy Center’s existing website was a treasure trove of valuable content, but was showing its age and needed an SEO-friendly reorganization. The result was an award-winning website that set the foundation for ongoing digital marketing campaigns.
SEO Strategy
Data-driven SEO improvements attracted the right audience.
An in-depth website audit uncovered SEO opportunities that included merging competing pages, revamping outdated content and eliminating underperforming material. The result was an ongoing SEO campaign that kept the patient pipeline full year after year.
- Increased organic website traffic
- Streamlined user experience
- Record-breaking leads
Monthly Website Traffic
Conversion Rate Optimization
Turning visitors into quality leads.
A surge in high-quality website traffic turned into record-breaking leads thanks to conversion rate optimization efforts and A/B testing of various page elements. The result was a great user experience that drove meaningful engagement and conversions.
- A/B testing to find best messaging
- Improved conversion points
- 3x more leads captured per month
Monthly Website Leads
Reputation and Brand Management
Ongoing engagement with patients.
To keep patients engaged through additional touchpoints, a Pollen and Mold Counter was created along with an email signup to receive a daily forecast and allergy-control tips delivered straight to patient inboxes.
Building trust and credibility.
Together with staff from Carolina Asthma & Allergy Center, a new online review platform was implemented and reviews were diligently monitored. Timely responses and meaningful engagements boosted customer ratings.
What our client said
"Epic Notion consistently outperforms other marketing agencies we’ve worked with in the past, and they offer a higher level of marketing insight. The team at Epic Notion definitely know what they’re doing."
