Table & Twine
Launched in 2020, Table & Twine provides a fine-dining experience from the comfort of your home. To grow this new startup, Epic Notion developed an elegant ecommerce website backed by an aggressive multi-faceted marketing campaign.
How We Helped
The Challenge
When a pandemic gives you lemons, make lemonade (and more).
When COVID-19 shut down live events, Best Impressions Caterers pivoted and launched Table & Twine, a chef-prepared meal kit delivery service. The business plan was solid and the food is always amazing. All the ingredients to success were in place, but this new brand needed an aggressive campaign to raise brand awareness, drive sales and keep customers coming back again and again. The results have been tasty!
Drove monthly sales from less than $15k to a peak of $400k.
Number of keywords position on the first page of Google.
Return On Ad Spend (ROAS) achieved via Facebook Ads.
Tripled sales conversion rate from 6% to 19% within first year.
eCommerce strategy
Reaching new heights in ecommerce sales year after year.
Numerous digital channels were activated and continually optimized to convert new customers and keep them coming back again and again.
Yearly sales goals have been set and surpassed each year and Table & Twine has expanded operations into two new metro areas.
Web Development
Exquisite meals served up in style.
Two existing websites were combined into the new website, along with substantial improvements to design, user experience and sales conversions. The results have been award-winning and great for business, too!
- 14% increase in total sales
- 16% increase in sales value per order
- Improved conversions from 6% to 19%
Paid Media
Inviting new customers to the table through paid social advertising.
For a new brand with low awareness, paid social advertising was key to new customer acquisition and repeat sales. Ads were created with specific goals in mind and thoroughly tested to ensure maximum return on ad spend.
- Ad spending was held flat
- Sales increased annually
- Improved return on ad spend
Return On Ad Spend
- Ad Spend
- Sales
Social Media Influencers
Peer-to-peer influence drove early adoption and repeat sales.
By leveraging influencers, Table & Twine tapped into engaged followers and created authentic connections that drove brand awareness and trust. The result was a steady stream of new customers and more frequent repeat orders.
Building Brand Equity
Becoming a local household name.
Brand recognition and customer retention steadily increased as a result of ongoing marketing campaigns and a great dining experience delivered by Table & Twine.
Repeat sales started happening directly through the website and at a lower acquisition cost as Table & Twine became a household name in their local markets.
Public Relations
And we didn’t forget
our furry friends…
In partnership with the Humane Society of Charlotte, a range of organic dog treats were developed with proceeds going back to support local animal shelters.
Building brand awareness while giving back to the local community.
Multiple PR campaigns were developed to build the Table & Twine brand and engage the local community. Big thanks to Leukemia & Lymphoma Society, Mind Body Baby, Wren’s Village, Arts & Science Charlotte, Women Who Lead and Epiphany School of Charlotte.
What our client said
"We were a 6-month old company with lofty goals. Working with the team at Epic Notion to get the word out has transformed our business. We would not be where we are today without that expertise."
