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Google Analytics is an essential tool for businesses to measure website and app performance, and it is currently going through a major change. As businesses continue to prioritize data-driven decision-making, understanding the key differences between Google Analytics 4 (GA4) and Universal Analytics (UA) becomes increasingly essential. There are critical distinctions between these two platforms and […]
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One of the keys to a successful content marketing strategy is making the most of your existing content by repurposing it across different formats. A single blog post can be a goldmine of ideas and information that can be transformed into various types of content. Repurposing a single high-quality content piece across various formats and […]
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In 2020, there was a major shift in eCommerce. The industry accelerated a decade in just a few months, changing the way businesses run and grow, as well as consumer purchasing behaviors. In a recent report released by Shopify, we are entering a new era of commerce and growth that we have never seen before. […]
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You’ve spent the time and money creating pay-per-click ads (more commonly known as PPC ads). Now you want to see if they’re working. Will users see your ads when they search the keywords you’ve targeted? To find out, you may be tempted to see your ads for yourself on the search engine results page (SERP) […]
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Last week, we attended SMX 2021, a content and SEO marketing conference. We heard from a lot of excellent speakers on a range of topics, and here are some of the key takeaways we walked away with. While not all of these are brand new ideas or concepts, they’re still really important to developing successful […]
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Acquisition positions Epic Notion as a leader in digital marketing and branding services for SaaS companies & start-ups Charlotte, NC February 3 – Today, Epic Notion is pleased to announce that the company has acquired Kepler & Wilde, a B2B Marketing and Branding Agency with headquarters in Charlotte and Durham, North Carolina. The move to […]
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When companies think about digital marketing, initiatives like paid ads and email campaigns usually get most of the attention. But the cornerstone of a great digital marketing strategy is your business’s website. Your website is often the first touchpoint people have with your brand. Whether they’re reading a blog, looking at your products, or simply […]
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Facebook recently announced that the long-awaited Clear History tool – a new privacy feature the company says will let users wipe the information the social network collects about them from 3rd-party applications and websites – is set to be released later this year. The Clear History tool was announced by Facebook CFO David Wehner at […]
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In this expanding digital age, there are more and more ways to spend money on online advertising. If you’re a small business and working with a budget, you need to decide where your presence will have the biggest impact, Paid Search or Paid Social, and understanding the simple differences between the two can make a […]
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Raise your hand if you think a pop-up ad on a website is fairly annoying. *Raises own hand.* We get it. These ads can be distracting or intrusive if used incorrectly, however pop-ups produce solid results and do work if they offer value for website visitors. Most importantly, a pop-up has to accomplish a goal. If it doesn’t, […]
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The Leukemia & Lymphoma Society’s “Man of the Year” Honor and Nomination Mike Wall, VP of Epic Notion, has been selected as a 2019 Man of the Year nominee by The Leukemia & Lymphoma Society (LLS) North Carolina Chapter. Mike has a fundraising goal of $150,000 with the money raised going towards the amazing work LLS is […]
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While Millennials recently surpassed Baby Boomers as the largest living generation in the United States, Baby Boomers are still making big waves in the senior living industry as the largest generation to hit retirement thus far. Senior living communities across the U.S. are thriving as over 10,000 Baby Boomers reach retirement age (65 years young) […]
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Each year, members of our team head into Uptown Charlotte for Digital Summit, a two-day digital marketing conference packed with inspiring presentations and networking opportunities. This year, Alli and Ashlyn attended Digital Summit Charlotte, and brought their key takeaways back to the office. Learn more about their experience and why you should add Digital Summit […]
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It feels like just yesterday, podcasts were a flicker on my radar. While podcast have roots going back to the 1980s, they recently exploded in popularity (likely in congruence with the release of Serial). Now, podcasts have become a big part of my life and career. With so much material to sort through, it’s difficult […]
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When it comes to local optimization, don’t overlook the importance of your Google My Business listing. An optimized Google My Business listing will help ensure your business is featured in Maps and Local Pack, which is what appears at the top of Google results when searching for a certain term, such as “Charlotte coffee shop.” […]
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To become a trailblazer in the marketing field, continued learning is a must. Staying on top of news and trends within the industry will only help nurture your success. An easy way to stay in the know is through marketing podcasts. At Epic Notion, we’re a huge fan of podcasts. You can listen on your commute […]
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There are a lot of things that make working at Epic Notion great. Being a digital marketing agency in the booming Southend area of Charlotte, our team is able to enjoy after-work happy hours, lunch outings and a quick coffee break on a regular basis. However, the one thing that truly sets our team apart […]
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Deciding what software, tools and programs to utilize for your marketing efforts is no small feat. At Epic Notion, every person has a unique role. Whether it be content marketing, website development, search engine optimization (SEO) or paid search marketing, we are all on a mission to create epic results for our clients. This is made […]
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There are countless ways to market a client’s product or service. Some days at Epic Notion it seems it’s becoming challenging to reach potential customers the traditional organic way, which is why we value paid digital advertising on many online platforms including social media. Currently we promote a fair amount of this social media advertising […]
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Epic Notion is a digital marketing, design and development agency. We blend strategic thinking with creativity and the latest technology to help our clients engage customers in new, exciting and profitable ways. Our team of talented marketers, designers and developers are passionate about building brands and connecting people. We’re currently looking for a Paid Search […]
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It’s no secret: At Epic Notion, we like to do things big. So, no one was surprised when we were told we would be taking on the great outdoors of Asheville, NC for our company retreat. Our trip gave us a chance to get away from the hustle and bustle of life in Charlotte, NC, […]
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Here’s a scenario you may be familiar with: you enjoy holiday feasts and spending time with family and friends, then realize the New Year is right around the corner. You start to feel a bit panicked as you begin thinking of the personal changes you would like to make in the coming year. But what […]
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You never know what a new day will hold in the beautiful world of marketing. From digital strategy and market research to content marketing and social media management, there is always something exciting happening to keep you on your toes. But what happens when your company lands a client and you lack basic knowledge about […]
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Oh, the vast world of social media marketing. Some people love it, some people hate it. Whichever category you fall under there’s no denying the importance of social media marketing in driving traffic – thus results – to your company’s website. Don’t be fooled – there is a lot more to posting on social media […]
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At Epic Notion, we believe very strongly in staying current in our industry’s best practices and learning something new just about every single day. Professional development is important – which is why we frequently read marketing newsletters, books, articles, reports and the like, join webinars, attend networking and training events, travel for conferences and accept […]
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Didn’t have a chance to attend the 2017 SEJ Summit in Chicago? Or did you miss a presentation? No worries; we’ve got you covered. Epic Notion sent Shannon and Channing (#ShanChan) up to the windy city to attend Search Engine Journal’s SEM / SEO conference. Their mission was to divide and conquer to bring back […]
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Back in the day, social networking sites were mainly used as a way for people to share photos of their “blunder years,” update statuses with angst-ridden song lyrics and post peer-led surveys that, like the last few pieces on a roll of toilet paper, are short but still provoke questions of “why?” These days, however, […]
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This can be a painful and uncomfortable experience, but sometimes SEO needs to be done for keywords your client does not like. What is the first basic goal when kicking off an SEO campaign? We know the ultimate goal is usually leads and/or sales, but let’s set that aside for a second. After setting up […]
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Epic Notion HQ is ready for the holidays! We’ve been listening to festive tunes since the Monday after Thanksgiving, planned our holiday party, and drew names for the Secret Santa present exchange. Our last (and most essential element) was decorating the office tree, but after the last ornament was hung we realized it was still missing […]
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Digital marketing is an ever-expanding field – it seems like there’s some new, nifty tactic, software, platform, et cetera, et cetera, making an appearance in our industry every day. So, in order to be the best marketers we can be, and to consistently provide the highest quality of services to our clients, we need to […]
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Any successful politician has to be proficient in marketing themselves to their constituents. Both Presidential candidates and companies must decide how they will summarize their “brand” with a slogan. These messages sink into our minds, win our hearts, and persuade us to open our wallets. President Theodore Roosevelt even inspired a brand’s slogan. It is […]
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Email is a tricky and wonderful thing. It’s an easy way to send a quick message to connect with a client and says a lot about you as a professional. Since we all send and receive a sizable number of emails every single day, it can be easy to make an embarrassing mistake or come […]
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It may not come as a surprise to you that there are a LOT of shady digital marketing agencies in business today. Maybe you’ve even been burned by one in the past. Some agencies just don’t have the experience or an advanced enough approach to digital marketing to produce good results for their clients. However, these […]
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OK, so there are actually a few things that you need to check before launching a new website. But you don’t have to worry about them because you paid an agency good money to handle these details for you, right? Well…I have some bad news for you. Not every agency pays attention to all the […]
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You’ve probably heard the advice that you shouldn’t talk about your company constantly or promote yourself too much on your Social Media channels, and that’s definitely an important lesson to learn. But once you understand that, how do you go about building a passionate community? We always tell our clients to look up one level. […]
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