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Google Analytics is an essential tool for businesses to measure website and app performance, and it is currently going through a major change. As businesses continue to prioritize data-driven decision-making, understanding the key differences between Google Analytics 4 (GA4) and Universal Analytics (UA) becomes increasingly essential. There are critical distinctions between these two platforms and […]
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One of the keys to a successful content marketing strategy is making the most of your existing content by repurposing it across different formats. A single blog post can be a goldmine of ideas and information that can be transformed into various types of content. Repurposing a single high-quality content piece across various formats and […]
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In 2020, there was a major shift in eCommerce. The industry accelerated a decade in just a few months, changing the way businesses run and grow, as well as consumer purchasing behaviors. In a recent report released by Shopify, we are entering a new era of commerce and growth that we have never seen before. […]
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You’ve spent the time and money creating pay-per-click ads (more commonly known as PPC ads). Now you want to see if they’re working. Will users see your ads when they search the keywords you’ve targeted? To find out, you may be tempted to see your ads for yourself on the search engine results page (SERP) […]
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Last week, we attended SMX 2021, a content and SEO marketing conference. We heard from a lot of excellent speakers on a range of topics, and here are some of the key takeaways we walked away with. While not all of these are brand new ideas or concepts, they’re still really important to developing successful […]
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In this expanding digital age, there are more and more ways to spend money on online advertising. If you’re a small business and working with a budget, you need to decide where your presence will have the biggest impact, Paid Search or Paid Social, and understanding the simple differences between the two can make a […]
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Raise your hand if you think a pop-up ad on a website is fairly annoying. *Raises own hand.* We get it. These ads can be distracting or intrusive if used incorrectly, however pop-ups produce solid results and do work if they offer value for website visitors. Most importantly, a pop-up has to accomplish a goal. If it doesn’t, […]
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While Millennials recently surpassed Baby Boomers as the largest living generation in the United States, Baby Boomers are still making big waves in the senior living industry as the largest generation to hit retirement thus far. Senior living communities across the U.S. are thriving as over 10,000 Baby Boomers reach retirement age (65 years young) […]
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Each year, members of our team head into Uptown Charlotte for Digital Summit, a two-day digital marketing conference packed with inspiring presentations and networking opportunities. This year, Alli and Ashlyn attended Digital Summit Charlotte, and brought their key takeaways back to the office. Learn more about their experience and why you should add Digital Summit […]
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It feels like just yesterday, podcasts were a flicker on my radar. While podcast have roots going back to the 1980s, they recently exploded in popularity (likely in congruence with the release of Serial). Now, podcasts have become a big part of my life and career. With so much material to sort through, it’s difficult […]
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To become a trailblazer in the marketing field, continued learning is a must. Staying on top of news and trends within the industry will only help nurture your success. An easy way to stay in the know is through marketing podcasts. At Epic Notion, we’re a huge fan of podcasts. You can listen on your commute […]
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Deciding what software, tools and programs to utilize for your marketing efforts is no small feat. At Epic Notion, every person has a unique role. Whether it be content marketing, website development, search engine optimization (SEO) or paid search marketing, we are all on a mission to create epic results for our clients. This is made […]
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