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The pest control industry is all about serving customers. Repeat services is a core part of the benefit pest control provides to people, so retaining clients is as crucial as acquiring new ones. This blog aims to shed light on the pivotal strategies that pest control companies can employ to retain their customer base. With […]
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In today’s digital age, having a website for your pest control business is no longer an option; it’s a necessity. Not all websites are created equal, and not all digital marketing strategies yield the same results. We understand the unique challenges of the pest control industry, and we specialize in a tailored approach to your […]
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In the world of pest control, competition is fierce, and establishing a strong presence in the market is paramount. Whether your pest control business is a well-established family enterprise with decades of history or a larger corporation, you’ll encounter common challenges when it comes to achieving your goals. Your goals as a pest control business […]
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The healthcare industry is a highly competitive market. Everyone has healthcare needs that you can fulfill, and simply reaching these people is the biggest hurdle to positioning your healthcare organization as an industry leader. Some of your primary goals as a healthcare business may be: Attracting new patients is primarily difficult because of the many […]
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Acquiring new patients is an eternal challenge for healthcare practices in today’s competitive landscape. The evolving market demands innovative approaches to attract and retain patients effectively. In this comprehensive guide, we delve into the intricacies of patient acquisition strategies, exploring methods ranging from digital marketing to specialized tactics for different medical practices. The benefit of […]
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Patients are becoming increasingly empowered to make informed decisions about their well-being in our research-driven world. This means your approach to marketing must also evolve. Patient-centered healthcare marketing, the concept at the core of this transformation, places patients’ needs, preferences, and experiences at the heart of marketing strategies. This blog aims to illuminate the path […]
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As a business owner or marketer, you’re always looking for ways to reach your target audience, generate leads, and increase sales. Two popular options for achieving these goals are paid social advertising and paid search advertising. If you’re working with a budget, you need to decide where your presence will have the biggest impact, Paid […]
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How Changes Are Impacting Facebook Ad Targeting, Tracking, and Performance In recent years, privacy concerns have taken center stage in the digital advertising landscape. Apple’s iOS 14 update and its App Tracking Transparency (ATT) feature have been at the forefront of these changes, significantly impacting Facebook ad targeting, tracking, and performance. In this blog post, […]
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Google Analytics is an essential tool for businesses to measure website and app performance, and it is currently going through a major change. As businesses continue to prioritize data-driven decision-making, understanding the key differences between Google Analytics 4 (GA4) and Universal Analytics (UA) becomes increasingly essential. There are critical distinctions between these two platforms and […]
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One of the keys to a successful content marketing strategy is making the most of your existing content by repurposing it across different formats. A single blog post can be a goldmine of ideas and information that can be transformed into various types of content. Repurposing a single high-quality content piece across various formats and […]
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In 2020, there was a major shift in eCommerce. The industry accelerated a decade in just a few months, changing the way businesses run and grow, as well as consumer purchasing behaviors. In a recent report released by Shopify, we are entering a new era of commerce and growth that we have never seen before. […]
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You’ve spent the time and money creating pay-per-click ads (more commonly known as PPC ads). Now you want to see if they’re working. Will users see your ads when they search the keywords you’ve targeted? To find out, you may be tempted to see your ads for yourself on the search engine results page (SERP) […]
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Last week, we attended SMX 2021, a content and SEO marketing conference. We heard from a lot of excellent speakers on a range of topics, and here are some of the key takeaways we walked away with. While not all of these are brand new ideas or concepts, they’re still really important to developing successful […]
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Acquisition positions Epic Notion as a leader in digital marketing and branding services for SaaS companies & start-ups Charlotte, NC February 3 – Today, Epic Notion is pleased to announce that the company has acquired Kepler & Wilde, a B2B Marketing and Branding Agency with headquarters in Charlotte and Durham, North Carolina. The move to […]
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Raise your hand if you think a pop-up ad on a website is fairly annoying. *Raises own hand.* We get it. These ads can be distracting or intrusive if used incorrectly, however pop-ups produce solid results and do work if they offer value for website visitors. Most importantly, a pop-up has to accomplish a goal. If it doesn’t, […]
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While Millennials recently surpassed Baby Boomers as the largest living generation in the United States, Baby Boomers are still making big waves in the senior living industry as the largest generation to hit retirement thus far. Senior living communities across the U.S. are thriving as over 10,000 Baby Boomers reach retirement age (65 years young) […]
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Each year, members of our team head into Uptown Charlotte for Digital Summit, a two-day digital marketing conference packed with inspiring presentations and networking opportunities. This year, Alli and Ashlyn attended Digital Summit Charlotte, and brought their key takeaways back to the office. Learn more about their experience and why you should add Digital Summit […]
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It feels like just yesterday, podcasts were a flicker on my radar. While podcast have roots going back to the 1980s, they recently exploded in popularity (likely in congruence with the release of Serial). Now, podcasts have become a big part of my life and career. With so much material to sort through, it’s difficult […]
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To become a trailblazer in the marketing field, continued learning is a must. Staying on top of news and trends within the industry will only help nurture your success. An easy way to stay in the know is through marketing podcasts. At Epic Notion, we’re a huge fan of podcasts. You can listen on your commute […]
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Deciding what software, tools and programs to utilize for your marketing efforts is no small feat. At Epic Notion, every person has a unique role. Whether it be content marketing, website development, search engine optimization (SEO) or paid search marketing, we are all on a mission to create epic results for our clients. This is made […]
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Epic Notion is a digital marketing, design and development agency. We blend strategic thinking with creativity and the latest technology to help our clients engage customers in new, exciting and profitable ways. Our team of talented marketers, designers and developers are passionate about building brands and connecting people. We’re currently looking for a Paid Search […]
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Epic Notion HQ is ready for the holidays! We’ve been listening to festive tunes since the Monday after Thanksgiving, planned our holiday party, and drew names for the Secret Santa present exchange. Our last (and most essential element) was decorating the office tree, but after the last ornament was hung we realized it was still missing […]
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Digital marketing is an ever-expanding field – it seems like there’s some new, nifty tactic, software, platform, et cetera, et cetera, making an appearance in our industry every day. So, in order to be the best marketers we can be, and to consistently provide the highest quality of services to our clients, we need to […]
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Any successful politician has to be proficient in marketing themselves to their constituents. Both Presidential candidates and companies must decide how they will summarize their “brand” with a slogan. These messages sink into our minds, win our hearts, and persuade us to open our wallets. President Theodore Roosevelt even inspired a brand’s slogan. It is […]
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Email is a tricky and wonderful thing. It’s an easy way to send a quick message to connect with a client and says a lot about you as a professional. Since we all send and receive a sizable number of emails every single day, it can be easy to make an embarrassing mistake or come […]
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It may not come as a surprise to you that there are a LOT of shady digital marketing agencies in business today. Maybe you’ve even been burned by one in the past. Some agencies just don’t have the experience or an advanced enough approach to digital marketing to produce good results for their clients. However, these […]
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