Greater Charlotte Oral & Facial Surgery
With more than 20 years of serving the Charlotte community, Greater Charlotte Oral & Facial Surgery has built their reputation on exceptional patient care and around-the-clock availability. When their website was attracting significant traffic but failing to convert visitors into patients, they partnered with Epic Notion to transform their digital presence.
How We Helped
The Challenge
Converting traffic into patients with targeted SEO.
Despite having strong organic traffic, Greater Charlotte Oral & Facial Surgery’s website wasn’t connecting with their target audience. A staggering 88% of visitors were from outside North Carolina, and nearly half were landing on pages in languages the practice didn’t offer services in. Epic Notion was brought in to realign their digital presence with their local market and transform casual browsers into active patients.
Year-over-year increase in organic website traffic
Year-over-year growth in organic leads
Increase in North Carolina traffic within 6 months
Web Excellence Award
Recognition for outstanding SEO performance
SEO Strategy
Dominating local search results with strategic optimization.
Our comprehensive SEO strategy started with a thorough technical audit and complete content overhaul. By consolidating competing pages, removing irrelevant content, and developing locally-focused resources, we transformed the site’s performance. Within months, Greater Charlotte Oral & Facial Surgery secured and maintained positions 1-3 for their most valuable keywords in the Charlotte market.
- Position #1 rankings achieved for "dental implant procedure Charlotte," "dental implant surgeon Charlotte," and "dental implant surgery Charlotte"
- 376% increase in organic page views for dental implant services
- 238% increase in organic page views for wisdom tooth removal services
Organic Website Traffic
Conversion Rate Optimization
Turning website visitors into scheduled consultations.
With a newly optimized site bringing in relevant traffic, our focus shifted to converting these visitors into patients. We implemented additional conversion points throughout the site and refined the user journey to better serve potential patients searching for oral surgery services in Charlotte. The results were transformative:
- 13% month-over-month increase in organic leads
- 152% year-over-year growth in lead generation
- Increased relevant traffic from 10% to 36% within six months
Local Market Leadership
Establishing digital dominance in the Charlotte region.
Our targeted approach helped Greater Charlotte Oral & Facial Surgery achieve and maintain top positions for their most valuable keywords. By focusing on local optimization and relevant content development, we ensured that their digital presence matched their sterling reputation in the Charlotte community.
Top Keyword Rankings Achieved:
"Dental implant procedure Charlotte"
Position 1
"Dental implant surgeon Charlotte"
Position 1
"Dental implant surgery Charlotte"
Position 1
"Wisdom tooth surgery Charlotte"
Position 1
"Wisdom tooth removal Charlotte"
Position 2
"Wisdom tooth extraction Charlotte"
Position 2
What our client said
"We've seen patients turn to SERO more and more as a trusted resource for radiation oncology information, not only in the Charlotte area but across the country. They took the strength of our providers and our content and created consumer-friendly eBook downloads that expanded our email funnels while enhancing brand awareness. Trust is the most important factor in healthcare marketing, not only between us and our patients, but also between our internal marketing team and our agency, and we trust Epic Notion."
