Epic Notion began working with a small, family-owned pest control company in the Charlotte area in 2016. Our team had previous experience working in this industry, and was very familiar with the company’s top local competition. Before working with us, our client had some success, but needed help to improve their presence online and position themselves as a leader in the area. The over-arching goal was simple: utilize SEO to increase keyword ranking, website visitors and leads.
When we first evaluated this client's website and marketing campaigns we found their website was not highly ranked and was not converting at a high level. Most of their keywords were ranked on the second page of Google. They also did not have the resources or budget needed to compete toe-to-toe with the big local leader. This meant a very cost-effective, creative strategy was needed to rank in search engines and level the playing field against the local leader and national companies.
In the first year of partnering with Epic Notion, this company was able to break into the top tier of the market. Visitors and leads skyrocketed. Not only that, they were able to gain a large percentage of business from the pest control leader in the Charlotte area. You can see from the chart below our client now outranks the former leader, resulting in a large increase in website visitors and substantially more leads for our client. The new challenge for our client? Hiring enough people to keep up with their booming success!
In Organic Visitors
In First Position Ranking