MetroGreenscape has been a top-rated landscape and hardscape company in Charlotte for over two decades. With a turn-key approach to design, installation and maintenance that customers appreciate, growth was happening naturally. Epic Notion was tapped to accelerate the trend while keeping a close eye on ROI.
How We Helped
Attracting the right attention in a crowded home services market.
MetroGreenspace had a 20-year history working in their favor for existing services, but needed the flexibility to promote new offerings without ignoring their core. The existing website was dated and too rigid to include new services and there was a desire to focus on specific segments of the market. Epic Notion delivered a new website that was both user-friendly and flexible, along with targeted marketing campaigns that increased sales while delivering a solid ROI.
Increased organic traffic from 940 to 7,500 per month.
Increased website leads from 52 to 275 per month.
Keywords ranking in the top 3 spots rose from 4 to 102.
Helped secure and promote Google Reviews.
Redesigned for the customer.
The new website was designed to be user-friendly and informative for potential customers. Pages were added to promote new services, images from real projects were shown throughout, and detailed cost variables and payment plans were made available. These were just a few of the many upgrades that helped boost leads.
Driving customers to web pages promoting new services.
To help MetroGreenscape build awareness for their new service offerings, the team at Epic Notion deployed an SEO and content marketing strategy that segmented the market and attracted the right audience to service-related web pages.
Monthly Website Traffic to Service Pages
Integrated Marketing Strategy
Automated touchpoint marketing.
Multiple conversion points were developed at various stages of the customer journey, from general research to scheduling a consultation. Paid ads, lead magnets, email marketing and SMS marketing were all used to nurture and nudge prospective customers.
Converting traffic to high-quality leads.
Conducting A/B testing on landing pages and other conversion points provided insights that were then used to adjust future campaigns. Through continuous improvement efforts, customer leads jumped from 52 per month to over 275 per month.