Think about this: We’re not working on your company in a vacuum. We may love the sound of this paragraph or the look of that logo, but if it’s not connecting with your prospects or clients, it’s useless. It’s the difference between having a hobby and a business (yes, that does sound a lot like something your parents may have said to you).
The trick is to do the right kind of market research into industry and personas so you can relate to your audience and gets conversions. You must define these personas clearly, knowing what makes them tick instead and out. To find their why instead of what. But how?
The first step in our approach to Market Research is talking about your goals, who you are and where you want to be with your business. We can start from scratch or intervene where your Market Research has not gone far enough or should go in a different direction.
Your Market Research will grow and change with your business and your customers. Starting with a solid foundation is the only way to get there, connecting you with the real life world as it changes, turns and churns. When you survey your overall Market Research over time, you’ll identify key trends you wouldn’t have otherwise seen. Now that’s how you get to know your audience for real.
At Epic Notion, we’re obsessed with understanding your brand and integrating ourselves into your business so we know your targeted people like our own family and friends. The more we know about what certain categories of your audience want and need, the more effective we can be, helping you identify new opportunities as well as get the most out of low hanging fruit.
Some of the key things we do are: