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Know your competition. As a business owner, you’re trained to treat your competitors like a carrot in the race to gain clients, dollars and followers. But while you’re trying to keep up with real life competitors, there’s a different foe that has nothing to do with a brick and mortar face-off: your top competitors online. You’re all hustling to get better websites, conversion rates, and SEO. How are you going to understand — and even predict — the competition?
Our first step is to have a real conversation about where you are right now. After we get this down on a raw, crystal clear level, we’ll start studying competitors’ websites for links, content, ranking, strategy, keywords and other factors.
This analysis really isn’t about them. It’s about you and how to make your desired conversions. When you’re focusing on your own game, that’s naturally going to make what you do better. And, your competitors will naturally try to keep up with you on the court. Now that’s a true competitive analysis: The one with yourself.
At Epic Notion, we study your competitor’s marketing efforts through actual competitive analysis. It’s great to pull ideas from other similar sites, but you’ll never want to follow their lead. We can help you analyze what they’re really doing instead of wondering what they’re doing.
Some of the key things we evaluate are: