10 Marketing Programs Your Business Should Utilize

Deciding what software, tools and programs to utilize for your marketing efforts is no small feat. At Epic Notion, every person has a unique role. Whether it be content marketing, website development, search engine optimization (SEO) or paid search marketing, we are all on a mission to create epic results for our clients. This is made possible by coffee, the occasional chocolate bar (or two), big ideas and programs to help measure and track various facets of marketing.

Most marketers are aware of the basic tools such as Google Analytics, Hootesuite, Hubspot and Canva (just to name a few.) We sat down and composed a list of tools and programs our Charlotte marketing agency finds most beneficial to the success of our clients. Here are some of our favorites:


During the client onboarding process, Moz is one of the first things we set up. This software offers various products, including all-in-one website SEO. We utilize Moz for keyword research, page optimization insights and more. Moz allows us to improve our client’s search ranking, which leads to some of our favorite things: leads and conversions!


If you haven’t heard of Buzzstream we’ll be the first to say – It’s awesome. At Epic Notion, we utilize Buzzstream for client outreach and link building. Whether we are seeking guest blogging opportunities or a directory listing, Buzzstream is an easy to understand software that keeps our communication and link opportunities organized.

Screaming Frog

Screaming Frog is a quick and accurate way to identify website problems. With this program, you can identify broken links and duplicate content, analyze page titles and meta descriptions, audit redirects and more.

Google PageSpeed Insights

A critical component of your website’s success is page speed. After all, the majority of people expect a website to load in two seconds or less. Google PageSpeed Insights is a simple way to see what your website page speed is. Simply enter the URL and you’ll quickly see how your site speed is performing. If your page speed comes back too slow, there are certain measures you can take to make your site faster, such as internet-friendly images, remove website baggage, improve hosting plan and more.


SEMrush is key for SEO and search analytics, providing information on website traffic, Google Ads spend and other critical data. This software is great for finding competitive metrics when both establishing a new account and maintaining it against the rest of the internet.


If you design display banners, Creatopy is a flexible and intuitive tool you should utilize. If you’re just dipping your toes into graphic design, Creatopy provides templates that give a great starting point for design inspiration. Another plus to this software is it provides stock images, and gives you the tools to create professional, sleek designs.


Hotjar is a tool we utilize on a regular basis to help us better understand our clients’ site users. This program is a simple way to improve user experience by providing heat maps, conversion funnels, surveys, feedback polls and more.


Now, more than ever before, it’s critical to create unique content to engage your audience. Promo allows you to create video marketing content for clients. The easy-to-use software gives you access to a high-quality video library, music and a text-editor to make your vision come to life.

Google Optimize

Google Optimize allows our team to test websites to increase conversion rates and user experience. In addition, Google Optimize allows us to perform various tests, such as multivariate, redirect and A/B/n. One of our favorite aspects of this program is that you can target segmented audiences built in Google Analytics.


Majestic analyzes backlinks to websites, and is useful for competitive link building, reputation management and more.  This program leads to increased search engine rankings, website visibility and a stronger link building strategy. If your business is dealing with a reputation problem, Majestic can be utilized to build links to sites where your competitors are featured. This will assist with SEO efforts.

Our list just begins to scratch the surface on awesome tools that help us drive results. To get more digital marketing tips, contact us today!