AI Search Optimization: AEO & GEO

Be the answer, not just a result.

People aren’t just searching anymore, they’re asking. ChatGPT, Google AI Overviews, Perplexity and the rest are handing your customers an answer before they ever land on a website. If your brand isn’t part of that answer, you don’t exist in that moment. We help you earn a place in the response.

Our approach to AI search optimization

The work isn't new. The name is.

AEO and GEO are the new names for a discipline that’s been building for years. SEO agencies are trying to learn public relations. PR agencies are trying to learn technical SEO. Everyone is scrambling to figure out how to get a brand mentioned inside an AI-generated answer instead of just a search results page.

We already do all of it. SEO, branding, PR, content, social, video and Reddit visibility have been part of our service mix for years, and that combination is what AI models pull from to decide who gets cited and who gets ignored. We also track how brands show up across AI conversations and prompts, so the monitoring, strategy and optimization loop is already built. This isn’t a new service we’re bolting on. It’s the same expertise, aimed at a new destination for search.

Full-channel content foundation

SEO, PR, social, video and Reddit all feed the same models that generate AI answers. We build across every channel because AI doesn't pull from just one.

Prompt and conversation monitoring

We track how and where your brand surfaces across AI tools and conversations, so we know what's working and what's missing.

Content built for machines to read

Clear structure, direct answers and technical markup that make it easy for AI crawlers to find your content and quote it accurately.

Strategy that never sits still

We brainstorm, test and adjust continuously based on what the monitoring shows us, the same way we've always managed SEO and PR.

AI search optimization services

Our multi-faceted marketing approach

AEO & GEO are important, but a holistic marketing mix is the best way to build customer engagement.

Search Engine Optimization

Outshine your competition on search engines and benefit from increased organic traffic and a more robust online presence that fuels your bottom line.

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Paid Media

Maximize your advertising ROI through Paid Media strategies, targeting your audience strategically across platforms for optimal reach and conversion.

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Website Development

Unleash your brand's potential with leading-edge design and functionality, creating a seamless user experience that captivates and converts visitors.

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eCommerce

Transform clicks into customers with optimized online shopping experiences that drive higher conversions and sustained growth.

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Social & Public Relations

Foster meaningful connections and cultivate brand loyalty across channels through intentional engagement and stories that inspire.

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Branding

Craft your "why" story and align your values, visuals, and messaging to resonate with your target audience and stand out in the market.

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Content Marketing

Fuel your digital presence with content that establishes your brand as an industry authority and drives customer engagement and conversion.

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Email & Marketing Automation

Nurture your best customers with campaigns that deliver personalized messages, fostering long-term relationships and conversion opportunities.

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We've got the answers

Frequently asked AEO/GEO questions

What's the difference between AEO/GEO and traditional SEO?

Traditional SEO earns rankings on a search results page. AEO and GEO earn a place inside the answer itself, whether that's an LLM response, an AI Overview or a voice assistant. The underlying work overlaps heavily with SEO, content, social and PR, but the target changes from a ranked link to a cited answer.

How do you measure success with AI search optimization?

We track how often your brand is mentioned or cited across AI platforms, how accurate those mentions are, and how your share of voice compares to competitors. It's a newer set of metrics than click-through rate, but just as measurable.

Do we need a separate strategy for AI search, or does this replace our current marketing?

AEO/GEO builds directly on the SEO, content, PR and social work. If those channels are strong, you're already most of the way there. We layer in the monitoring and structuring that's specific to how AI models find and cite content.