If you thought digital assets only included photos and videos, think again. This type of asset, which is defined as data with context in the form of metadata, is growing to include many other forms that span platforms. Here’s a short list: timelines, logos, explainer videos, audiovisual media, interactive maps, animations, survey — wait, this isn’t a short list at all.
When you’re aware of all of your assets, you can start to enhance the delivery of your ideas and make more conversions from visitor to buyer on your website. But how?
At Epic Notion, we’re all about managing and enhancing your digital assets. If there’s an interactive map to your business location, we’ll make sure it’s as easy to use as possible while appealing to potential and returning customers. Informed management of your digital assets combined with Website Design, User Interface Design and User Experience Design can mean the difference between someone clicking on your digital asset or leaving to see what your competitor’s explainer videos look like, often never to return.
The first step in our Digital Assets approach is to identify and audit all of the current photos, videos and more on your website. We’ll dig into your website metrics to see what your users are lingering on and leaving for somewhere else. After doing that, we’ll determine how these assets are playing across your other digital formats along with your own metadata.
We can determine the right digital asset to communicate your message. Instead of only talking about how to handle your digital assets, we can decide the best way to deliver a message to any audience, which we test using different assets to share the same message across different platforms. After that, we evaluate how the audience engaged with the digital asset. Then, we can adapt your assets to meet and anticipate trends and customer desires. We’ll continue to study your assets’ usability with our analysis tools, ensuing their effectiveness on the page, whether it clicked or opened on a website, newsletter or piece of content.
Your digital assets will work for you across all platforms, from your phone to your desktop and everything in between. No matter what device your customers find your assets, they’ll get your business’s full experience. Now that’s the real asset.
When developing digital assets we consider the following things: