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Here’s how Merriam-Webster Dictionary defines audit: “A formal examination of an organization’s or individual’s accounts or financial situation.” We all get scared when we hear this word; after all, a “formal examination” is not exactly something we want to experience.
But what if an audit was an opportunity instead of an obstacle? That it could be a way to discover what’s working and what’s not when it comes to your greatest asset: Your website, possible the first thing people see about your company. How can you ensure your website is getting the job done for your business?
The first step in our approach to Website Audits is doing an early assessment of the technical side, usability, analytics/visitor traffic. We’ll look for errors and obstacles holding back your site’s optimal performance.
When we’re building your website, we’re confident in the quality, but when we take over another website, that’s when an audit is key to uncovering potential hidden issues. These issues can only be uncovered with the right tools and analytics, plus our expertise with website audits.
You’ll get to review the results of your Website Audit without having to do the brunt of the work. We’ll present the results to you in an easy-to-read, actionable document that outlines strengths, areas of improvement and other factors. You’ll be able to quickly identify where prospects and customers are getting hung up on your site and fix it. More conversions, more return customers. Now that’s a reason to love the word audit.
Some of the elements we evaluate when doing an audit are: