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It’s a fact: Humans have a shorter attention span than goldfish. So, unless your audience is real live goldfish (which would be awesome), your website needs to nail its first impression.
During these precious few seconds, your website should delight and inform your readers. From page one, they need to understand your approach, see how your services and products can help them and embolden them to buy with confidence. How can you do that?
At Epic Notion in Charlotte NC, we’re passionate about designing your website. We’ll ensure it pinpoints and retains your audience and makes conversions. Informed web design combined with conversion rate optimization can mean the difference between making a conversion and someone clicking off to a competitor’s website, often never to return.
If you don’t have a website, we’ll create a wireframe as the first key element in the web design process, breaking down each page by component and function.
Your web design is as alive as your audience. We can always adapt it to meet and anticipate trends and customer desires. We’ll study your website’s usability with our analysis tools, getting to know the behaviors of your visitors and discovering how long they stayed on one or multiple pages and which links they clicked. This will help you understand your overall customer base, honing your approach for attracting different audiences and industries. Demographics like age and gender are also considered.
We’ll also make sure your website design will translate from phone to tablet to desktop computer and back again. No matter what device your customers find you on, they’ll get your business’s full experience. Now that’s something worth staying on your website for.
The first step in our Web Design approach is to gain a deep understanding of your business goals. We’ll take a look at your current website to determine what’s working and what we can make better. Some of the key qualities we look for are: