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Getting visitors to your website is only the first step for your business. And while they’re on your page, you want them to go beyond the functional: You want to delight and intrigue them. That’s what differentiates User Interface Design with User Experience Design: The Delight Factor.
And today, visitors’ experiences are more important than ever. You want them to click on your about page, then your portfolio to see if you’re a right fit for the services they need. Out of all the pages they see every day, yours is the one you want to stick with them.
While search engine ranking may have been your go-to metrics, it’s not the end all, be all of your business if that ranking isn’t leading to your desired conversions. What’s the best way to not only guide your prospect through your website, but to wow them?
The first step in the process is to do an inventory of your current user interface or, if you’re creating a website from scratch, what has attracted people to your business so far. We’ll integrate our review of the best user interface design practices with the best practices in Website Design, whether you’re doing an entire overhaul or tweaking what you already have.
Our focus is to look at leads and sales as the measure of an effective website. We’re not focused on ranking, because that’s not a solid indicator of your ROI. Let’s get the conversions and wow factor you need with engaging design and interactive elements that meet the best practices of User Interface Design. We’re here to help you maximize your website’s user experience so prospects will want to linger on your page.
Some of the key practices we follow to enhance your User Experience are:
With all of these pieces put together, you’ll have visitors turning into customers who love returning to your site again and again.