Pop artist Andy Warhol once said, “I never read; I just look at pictures.” The same person who said everyone will get 15 minutes of fame in the future seemingly predicted how we view our social media and emails, judging their design first before deciding to read on.
Your social media posts need to be much more than a kitten with a basket surrounded by a rainbow (although, that actually sounds adorable). Your emails need a banner that tells your reader who you are and what you are telling them below the fold. How can you do that?
At Epic Notion, we’re passionate about designing social media posts and emails that stop people’s scrolling in their tracks. Our experience putting together layouts, photos and other design elements will reflect your desired audience and brand identity when you only have a split second to get your their precious attention.
For your emails, we want to be sure the imagery reflects your overall message, all while incorporating eye-catching buttons that get people to click and register for your events or buy your products. Design that gets you to conversion is key.
We use metrics to test how well your audience is receiving your social media and email designs. For social media, we’ll use analytics to determine who’s clicking on your memes and images and going to where you want them to go. For emails, we’ll check to see the conversion rate for opens and clicks depending on your goals that we’ll discuss. Now Andy Warhol would be proud.
The first step is a deep review of your current social media design strategy. We want to check for consistency across all of your social media platforms, and make sure your content stand out. Sometimes we do this by adjusting the color or saturation of images to make them seem “a little off,” which means they’ll stand out from all the other images that seem normal.
Here are some of the social media items we can design for you:
For emails, we can create: