Paid Media
Looks, likes and lookalikes
Put an ROI smile on your face with targeted paid ads that cut through the noise. We’ll help you navigate the ever-changing landscape of paid search and paid social to attract your ideal audience and their doppelgangers.
Our approach to Paid ads
Converting clicks to customers.
Effective paid advertising is more than just placing ads on social media platforms or search engines. It’s about creative approaches that motivate your target audience to take action and continually optimizing campaigns to drive more leads with less click budget.
We work diligently to improve quality scores, drive down cost-per-click and increase conversion rate so you get more of a return from your ad spend.
Paid media strategy
We deploy both proactive and reactive strategies to engage your customers, whether you're actively targeting them or they're searching for you on their own.
Landing pages
Engage and guide your audience along their journey towards conversion with landing pages designed to hold attention, tell your story and inspire action.
Conversion rates
From headlines that turn heads to crystal clear call-to-actions, we make sure paid media landing pages not only look great but also deliver great results.
A/B testing
Test, learn, refine and repeat. Our team is never satisfied and we put a big emphasis on testing and optimizing campaigns to achieve maximum return on ad spend.
Pay-per-click services
What our clients say
"Working with Epic Notion's Paid Ads Specialists has completely changed our business. We were a brand new company with lofty goals for growth — without Epic Notion's expertise, we would not be where we are today."
Carolina Asthma & Allergy Center
The Philadelphia Protestant Home
A blended approach to marketing
Unlock your full potential by combining paid media with additional touchpoints to create a more holistic digital marketing strategy.
Search Engine Optimization
Outshine your competition on search engines and benefit from increased organic traffic and a more robust online presence that fuels your bottom line.
Paid Media
Maximize your advertising ROI through Paid Media strategies, targeting your audience strategically across platforms for optimal reach and conversion.
Website Development
Unleash your brand's potential with leading-edge design and functionality, creating a seamless user experience that captivates and converts visitors.
eCommerce
Transform clicks into customers with optimized online shopping experiences that drive higher conversions and sustained growth.
Social & Public Relations
Foster meaningful connections and cultivate brand loyalty across channels through intentional engagement and stories that inspire.
Branding
Craft your "why" story and align your values, visuals, and messaging to resonate with your target audience and stand out in the market.
Content Marketing
Fuel your digital presence with content that establishes your brand as an industry authority and drives customer engagement and conversion.
Email & Marketing Automation
Nurture your best customers with campaigns that deliver personalized messages, fostering long-term relationships and conversion opportunities.
We've got the answers
Frequently asked Paid Media questions
Do I need to hire a professional for paid media ads?
Hiring a professional agency can help ensure that your ads are optimized for maximum impact and ROI. Agencies with paid media specialists have the expertise and experience to navigate the ever-changing digital landscape, including the latest trends and privacy updates, and can provide customized strategies to meet your unique business goals. Additionally, agencies can provide valuable insights and data analysis to continuously improve your campaigns and drive better results.
Are you transparent about budgets and results?
We implement strategic budget allocation, leveraging data-driven insights to prioritize high-performing channels. By testing, learning and monitoring results, we can pinpoint which paid media efforts are producing favorable results and then scale up those successes. Our transparent reporting provides a detailed breakdown of costs, performance metrics, and ongoing optimization efforts to demonstrate the value of your investment.
How much does paid media cost and what is the ROI?
The cost of paid media ads varies depending on several factors, including the platform, the competition, the target audience, the ad format, and the bidding strategy. Cost-per-click or cost-per-impression can range from a few cents to several dollars or more. We forecast ROI based on key performance indicators (KPIs) relevant to your objectives, continuously monitoring and optimizing campaigns for metrics like conversion rates, click-through rates, and overall cost-effectiveness.