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There are some things that are better together. Peanut butter and jelly. Grilled cheese and tomato soup. What about Paid Search Marketing and SEO? Maybe you can’t put it between two slices of bread, but it can be the best thing since, well, you get what we’re saying.
Yes, these two actions are a matched set, but “sold separately.” With the right Paid Search Marketing (also known as Pay-Per-Click, or PPC), having two listings at the top of the search engine results in a trust signal that makes you appear as the leader in the space, improving your conversion rate. With SEO, it takes time to build, so leading with PPC can help you quickly understand which keywords convert better than others. This way, you’ll know which keywords to focus your SEO efforts around. So are you ready to talk about how these two strategies can lead to more conversions on your website?
At Epic Notion, we’re all about making the most out of PPC and SEO. Our first step is a one-on-one chat to help you understand the paid search basics, including how to work for the lowest CPC that converts, saving you money on a potentially expensive campaign. We’ll also talk with you about how Quality Score is super important, otherwise known as Google’s rating of quality and relevance of PPC keywords, and how using ad text can attract the most clicks for a higher click-through rate or to use to qualify the most relevant visitors for each click.
We’ll go over the results of your PPC and SEO campaign with the finest of tooth combs. This will help you better understand your overall customer base, honing your approach for attracting different audiences and industries. Demographics like age and gender are also considered. We’ll make sure your PPC and SEO plan translates over platforms, from phone to tablet to desktop computer and back again. No matter what device your customers use, they’ll learn about and find you via organic SEO traffic. Now that’s a match made in heaven.
If this is your first time using PPC, we’ll give you everything you need to know. If you’re concerned about pricing (maybe you’ve heard the best PPC strategies will cost you), we’ll scale it to fit your budget.