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There’s nothing more intimidating than a blank page staring back at you. And sometimes when you get started writing, you’re going on and on for paragraphs that, when you look back at it, look like the ramblings of a mad person. Maybe you’ve been told the only way to be effective content marketing is to write a blog once or twice a week. Or even every day. Now that’s a lot of time spent staring at the blinking document cursor.
What if you could craft unique, interesting valuable content that you feel good sending out into the world? You’ll want to make sure your hard-earned words are being seen and shared. But what’s the best way to do this in a world seemingly full of too many words?
The first step is to get to know you and your business. If you’ve been keeping a blog or other pieces of content on your website, we can evaluate those for effectiveness and readability in the context of a whole marketing campaign. We also look at your Social Media, Search Engine Optimization, Branding Materials, PR, Conversion Rate Optimization and Reputation Management to be sure your content is ranked, seen and at optimum levels for conversions.
At Epic Notion, we know good content is more than endless paragraphs on a website. Now more than ever, the quality, not quantity of content matters most. One creative idea can be spun into multiple pieces of content, feeding your audience the right message at the right times. And, that content needs to be placed in the right places at the right time to be seen and shared which is one of our areas of expertise.
After we establish a website with a digital campaign (the basics), step two is establishing the client as a leader in the industry. Content marketing is crucial to this, and we’ll help you ensure your message is all your own and resonates with your audience. Here’s how we work on your content: