The senior living industry is complex and competitive. Epic Notion works for multiple communities across the country that all exhibit different needs. Services we provide these communities include SEO, PPC, website design and development, remarketing, display advertising and social media.
In the senior living industry, other communities are not deemed top competition. The main competition is seniors wanting to remain at home. Because of this, we typically do not promote individual communities, but rather the ability to assist with such a large life decision. In addition, senior living communities have a variety of target audiences. One being seniors, and the other being senior’s family members. Because of this, the sale cycle tends to be longer for this industry, as this life decision can be difficult for people to commit to.
Our team also focused on terms used to market senior living communities. Oftentimes, people researching senior care information will search for “nursing homes.” However, industry leaders prefer to use other terms such as memory care, independent living and CCRCs. To address this challenge, our team created unique educational content and page titles in addition to image optimization and anchor text.
After researching and testing strategies, Epic Notion was able to successfully increase traffic and search engine leads for senior living communities. We quickly learned that building trust and promoting community accolades for service and care were two critical elements to a successful digital marketing campaign. Once trust is established, we provide content to help seniors and family members make an informed and confident decision. Then, we focus on marketing the advantages and unique offerings of the specific community in an effort to differentiate and become the community of choice.
In Search Engine Leads: New Jersey Senior Living Community
In Search Engine Visitors: New York Retirement Community
In Search Engine Visitors: North Carolina Continuing Care Retirement Community
In Search Engine Visitors: New Jersey Senior Living Community
In Search Engine Leads: New Hampshire Continuing Care Retirement Community
In Search Engine Visitors: Pennsylvania Senior Living Community
In Search Engine Leads: North Carolina Continuing Care Retirement Community
In Search Engine Visitors: New Hampshire Continuing Care Retirement Community