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As a business owner or marketer, you’re always looking for ways to reach your target audience, generate leads, and increase sales. Two popular options for achieving these goals are paid social advertising and paid search advertising. If you’re working with a budget, you need to decide where your presence will have the biggest impact, Paid […]
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How Changes Are Impacting Facebook Ad Targeting, Tracking, and Performance In recent years, privacy concerns have taken center stage in the digital advertising landscape. Apple’s iOS 14 update and its App Tracking Transparency (ATT) feature have been at the forefront of these changes, significantly impacting Facebook ad targeting, tracking, and performance. In this blog post, […]
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