There are a variety of ways to accomplish a single task. For example, if you give three people the same puzzle they will likely complete it in a different order, but ultimately achieve the same result.
This is how search marketing works. Search marketing utilizes various approaches to drive qualified leads to your company’s website. Let’s be crystal clear here. Leads are great, but useless clicks are exactly how they sound: useless. At Epic Notion, our goal is to ensure you receive the best return on investment by delivering results. There are two different types of search marketing: search engine optimization (SEO) and paid search marketing, often called pay-per-click (PPC). One of the most important things to understand is the difference between SEO and PPC. Simply put, traffic coming to your site from SEO is organic and free, while PPC refers to paid advertisements through various channels.
With the right search marketing plan in place your site will be well on its way to increased leads and search traffic. At Epic Notion, we take time to understand what you want to achieve from a search campaign and make it happen. Our team has over 15 years of search engine management experience and will put all of our knowledge to use for your company to be a top-ranking business in your industry.
When done correctly, the results of search marketing can be beautiful. First and foremost, our team of search engine experts in Charlotte sit down with you for an in-depth collaboration session. During this session, we will give you the low-down on search marketing and how it can benefit your business. Some of the specific services we provide are: