Analytics are like cheese on anything: you can never have too much. Having more data than you can handle means you can better understand visitor website traffic, trends and other key measures that will increase your conversion rates.
But even though it’s great to have so much of a good thing, you’ll want to know how to use it (you can’t have Velveeta on homemade gnocchi, right?). How can you best use online analytics in the most efficient, effective ways possible?
We’ll admit it – At Epic Notion, we’re analytics freaks. We’re all about putting analytics to work for you, allowing you to oversee the many facets of your business and website. We’ll ensure that these analytics are set up correctly and help you understand how powerful they are, since they are some of the most important indicators and tools for your business.
We’ll be sure you’re using some of the best and brightest analytics platforms out there, including Google Analytics, Webmaster Tools/Search Console, Majestic, SEM Rush, etc. Knowing the tools are the first step to success, and finding the right data to shape your digital strategy around the findings is crucial.
We’ll also make sure your Online Analytics translate from phone to tablet to desktop computer and back again. No matter what analytics we’re using, we’ll know a lot more about your customers.
The first step in our analytics approach is to gain a deep understanding of your business goals. We’ll take a look at your current website analytics to determine what’s working and what we can make better. Some of the key qualities we’ll measure are: