Seriously – Dr. Seuss said it best. How many emails flood your inbox each day? We know – it’s a lot. When it comes to email marketing you need to stand out in the crowd and be a show stopper. When executed properly, email marketing is a simple, cost-effective way to get in front of potential customers and leads.
At Epic Notion, we understand the big picture of email marketing. It’s so much more than blasting off an email and hoping the desired results are achieved. Our team has expert knowledge about the world of email marketing, and can help your company receive the most engagement to drive results.
We let data drive decisions when it comes to email marketing; and can even narrow down the best time of day to send a campaign to receive the most clicks, opens, and ultimately, leads. Our team is a one-stop-shop for your email marketing needs, from the design and content of a campaign to the execution and analysis of the results.
The first step in this process is to gain subscribers through opt-in subscription campaigns. Opt-in simply means the recipient has chosen to receive the information you are sending to them. One way we build subscribers is by utilizing social media ads. Once we have a strong list of recipients, our team uses A/B testing to send two variations of a campaign to a percentage of your total recipients. The message that produces the highest click and open rate will then be sent to the remaining subscribers. The final step is to analyze data produced from a campaign’s click and open rate. This gives our team insight into what was successful to guide future email marketing efforts.
We help clients receive optimal email marketing engagement through: