Customer Buying Process
Whether you’re launching a new product, entering a new market or extracting more value from an existing brand, Epic Notion will help you understand your target customers and what drives them
The first step to identifying your target customers is to study their buying patterns. This includes both your loyal users, assuming you have an established brand, or potential users if you are launching a new brand.
We help you study 5 general stages of the buying process:
- Origination of Need
- Information Gathering
- Product or Service Evaluation
- Purchase
- Usage Trends
We use a variety of information sources and analytical tools such as existing sales data, direct research techniques including employee and end-user observations and interviews. In addition, we leverage indirect research techniques such as conjoint surveys that force end-users to make tradeoffs that mimic actual buying behavior.
In result, we identify the typical buying pattern of your current or potential customers. Along the way, we isolate the drivers and barriers to buying your cateogry and your brand. We then prioritize desired behaviors based on their potential to increase purchase intent and loyal usage for your product.
|