Effective Marketing Skyrocketed Sales

Table & Twine, an emerging business in Summer 2020, sought to enhance brand awareness and boost online sales. Our digital marketing agency devised a comprehensive strategy that aimed to amplify brand recognition, encourage first-time purchases, and secure returning customers.

Advanced keywords in positions 1-10 from
1 to 559

Saw an impressive 14% increase in sales
(Jul. '22 vs. Sept. '22)

Improved conversion rate from 6% to 19%
(Jul. '22 vs. Sept. '22)

Achieved 753.52%
Facebook Ads ROAS
(Return on Ad Spend)

Marketing Strategies to Gain Traction in a Competitive Market

Our marketing approach combined reactive and proactive elements. The reactive component involved SEO and Google Ads targeting food-related searches in Charlotte and Charleston, ensuring our presence when users sought relevant keywords. Table & Twine's competition centered on meal kits and high-quality local food options rather than generic food delivery searches.

SEO plays the long game, while Paid tactics can get results quickly. The impact of the compounding SEO efforts that our team has implemented over the years: since June 2021, sales from just Organic sources have totaled over $880K.

Ranked in the top position for
"Best meal kit Charlotte"

Ranked first in Local Map Pack for
"Best meal kit delivery Charlotte"

Ranked in the top position for
"Best meal kit Charleston"

Organic Sales Revenue

These numbers represent monthly sales that came from organic sources. Separate from direct sales that include various attributions including paid advertising, these users found Table & Twine through SEO efforts. No click budget was used to generate these orders.

SEO Spend

Currently, SEO spend fluctuates between 10% - 30% of the overall retainer, this fluctuation is determined by the clients needs on a monthly basis.

Data-Driven Tactics Yielded Explosive Growth for a Startup

Understanding that Table & Twine might not be specifically searched for, we emphasized the proactive aspect of our marketing plan. A significant portion of our efforts was dedicated to Paid Social Advertising, employing various targeted funnels and ad formats.

Evergreen ads, running for 2+ years, generated substantial engagement and sales, with one ad driving over $180k in the Charlotte market and maintaining a 300%+ ROAS. We've seen strong and steady growth in sales and ROAS, even despite a reduced click budget in 2022.

Return on Ad Spend

ROAS: Return On Ad Spend continues to rise even with reduced budgets. We hit a high of over 1500% ROAS in December 2022.

eCommerce Sales

We have seen a steady increase in total sales for all locations over the last three years.

Expanding Outreach with Traditional Marketing

To broaden our reach, we devised a strategy that incorporated traditional marketing methods, such as direct mail campaigns targeting specific neighborhoods. We also utilized PR and media connections to obtain TV and radio exposure.

TV, Radio, and Media Placements

PR & Outreach

Our successful PR & Outreach campaigns hinged on two factors: Connections and Creativity. We leveraged our established relationships with media outlets and influencers in Charlotte, while designing innovative campaigns to attract a larger audience. Among our successful campaigns for Table & Twine were collaborations with charitable organizations.

Leukemia & Lymphoma Society Sponsorship

Created a unique campaign focused on generating order and new users for Table & Twine, which brought in $25,069.21 in overall sales, 88 new users & 293 potential new users.

Humane Society Dog Treats

Table & Twine developed a range of organic dog treats, with proceeds going back to support local animal shelters.

Charity Plate

The campaign focuses on creating a landing page for the charity and a special discount code. The charity then promotes their partnership in order to receive a percentage back from sales. They are currently partnered with five local charities.

Direct Mail

Direct Sales

Brand awareness grows when SEO, PR, and Paid efforts are successfully executed. When we analyze our combined efforts, we also need to consider how Direct sales are impacted: as brand awareness increases, Direct sales will also increase. From June 2021, Direct sales alone totaled over $765k.